Cashback and loyalty/affiliate is increasingly used by retailers for marketing and consumers for saving.  Squirrelled has created an app that harnesses this and benefits both families and schools.  Families join, and get cash back.  We give an amount equivalent to 40% of the family’s reward to their nominated school as a donation from Squirrelled.   We negotiate special rates and discounts from retailers who want to reach our high-intent audience and who love our thesis: that a child’s education is the single most important life-starter.    Our stage 1 MVP has shown how schools are willing to circulate Squirrelled to parents, and how, also, parents will adopt when approached directly, and also push their schools to join.    We are now funding for stage MVP2 where we can demonstrate economic growth and scalability.